I know what you’re thinking, why would Morning Bull talk to a guy who got a Tom Brady tattoo?  Well, there’s a funny story behind it.

Matt Gold is a Rochester native and huge Bills fan, but had to suffer a huge punishment as payment for finishing last in his fantasy football league.  That’s right, instead of losing money, Matt had to get a tattoo of the winner’s choice.

So, sadly for him, but hilarious for everyone else, they came up with this design:

Matt Gold’s uncle is Dan from stylin’ Tattoo & can change this from Brady to @JimKelly1212 in 1 year. pic.twitter.com/WYge0HOQUO

— Morning Bull (@MorningBull97) August 17, 2016

And after getting tattooed LIVE on ESPN last night, Matt checked in with us on how he’s dealing with it.