That’s right, the inventor of the product that fascinated Morning Bull but can’t be named on the air, spent some time with the morning show to talk about his super-successful idea.

Richie Wilson’s a Chrohn’s disease sufferer, and that can lead to plenty of digestive problems.  Developing a product that can help with the aftermath of said problems stemmed from an embarrassing incident back in the day.

How did this product go from a goody idea on The Howard Stern Show, to one of the best selling products on Amazon?  Richie Wilson joined Morning Bull to explain how the “Sh***en” went from a joke to an empire.

If you’re listening on your smartphone, click here for the audio.